Paula Swift
Services Provided:
Business Image Consultant / Brand Developer & Muse:
Providing clients with detailed 3-5 day program that discovers and develops authentic brand. Explore visual elements and message platforms to create a comprehensive plan of execution. Areas of consideration include, but are not limited to, the following:
- Need & Relativity of Product / Service
- Target Market & Appeal .jpg)
- Physical Elements of Product / Service
- Company Facility(ies)
- Branding & Collateral
Logo(s) & Collateral
Signage & Advertising
Website / Social Media
- Elements of PR & Business Development
- Employees - Communication & Presentation
- Strengths & Areas of Improvement
for Enhanced Marketing
Project Management: Manage and oversee projects as provided in the marketing plan to ensure consistent messaging and quality.
Secret Shopper: Shop your company or business and provide a thorough report on products / services, employees, physical space and overall experience.
Summary of Experience: 20+ Years
Sales & Marketing:
Nordstrom (7 Years)
B2B - Communications & Technology (2 Years)
Promotional Marketing Agency (1 Year)
Restaurants (1 Year)
Marketing & Public Relations:
Residential & Commercial Real Estate (6 Years)
Business Image Consultant / Marketing & PR: Beginning 2006
Technology
Healthcare
Residential & Commercial Real Estate
Developers & Contractors
Retail & Hospitality
Non-Profit Organizations
Client Roster Includes:
Southeast Venture - Commercial Real Estate
Tennessee for Policy Research (new name to be announced Fall 2011)
ICV Solutions (new name to be announced Fall 2011)
JE Crain - Commercial Contractor
TW Frierson - Commercial Contractor
City of Goodlettsville - Division of Economic Development
City of Clarksville - Division of Economic Development
Crescent Resources - Commercial Developer
Wilson Group Real Estate - Residential Real Estate
Norris Architecture - Residential & Commercial Architect
The Preserve Townhomes -
Schneider Corporation - Development & Engineering
Anatra Jewel - Retail
The Wine Shoppe - Retail
Stonegate Land Co. - Residential Developer
GTi - Airflow Technology
Holistic Growth Consulting - Alternative Healthcare
Sacred Heart Therapy - Alternative Healthcare
Health InfoTechnics - Healthcare
Education/Credentials:
Certified Image Consultant