Paula Swift
Services Provided:
Business Image Consultant / Branding:
Providing clients with detailed review of all elements related to image of business, product and/or service - whether existing or new. Compare with company goals and comparable businesses, products and services. Provide a comprehensive plan and manage implementation for further action based on findings of evaluation. Areas of consideration include, but are not limited to, the following:
Need & Relativity of Product / Service .jpg)
Target Market & Appeal
Competition Comparisons
Physical Elements of Product / Service
or Company Facility(ies)
Branding & Collateral
Logo(s) & Brochures/Business
Cards/Letterhead
Signage & Advertising
Websites/Social Media Components
Elements of PR & Business Development
Employees - Communication & Presentation
Strengths & Areas of Improvement
for Enhanced Marketing
Property Image Consultant:
Providing real estate professionals, developers and builders along with property owners a review of property and its marketability.
For owners, this includes subject space in relation to comparables. Items reviewed vary for residential and commercial properties.
For agents, builders and developers, this includes information provided to the property owner in addition to all marketing efforts related to the property.
Results are provided separately when agent/property owners are involved so as to protect the relationship of the owner and agent.
Project Management: Manage and oversee projects as provided in the marketing plan to ensure consistent messaging and quality.
Emma Agent: Set-up and management of email marketing campaign system.
Secret Shopper: Shop your company or business and provide a thorough report on products / services, employees, physical space and overall experience.
Summary of Experience: 20+ Years
Sales & Marketing:
Nordstrom (7 Years)
B2B – Communications & Technology (2 Years)
Promotional Marketing Agency (1 Year)
Restaurants (1 Year)
Marketing & Public Relations:
Residential & Commercial Real Estate (6 Years)
Business Image Consultant / Marketing & PR: Beginning 2006
Residential & Commercial Real Estate
Developers & Contractors
Retail & Hospitality
Non-Profit Organizations
Client Roster Includes:
Southeast Venture – Commercial Real Estate
JE Crain – Commercial Contractor
TW Frierson – Commercial Contractor
City of Goodlettsville - Division of Economic Development
Crescent Resources - Commercial Developer
Wilson Group Real Estate – Residential Real Estate
Norris Architecture – Residential & Commercial Architect
The Preserve Townhomes –
Schneider Corporation – Development & Engineering
Anatra Jewel – Retail
The Wine Shoppe – Retail
Stonegate Land Co. – Residential Developer
GTi - Airflow Technology
Holistic Growth Consulting - Alternative Healthcare
Education/Credentials:
Certified Image Consultant
Personal Trivia:
Paula & her husband, Sam, provide aerial photography in the Middle Tennessee region and are passionate about aviation. Check out Husk Aerials for samples and request a quote!